Immersive Teams with Brightline Interactive to Create Custom Engagement Experiences

May 17, 2017 – Immersive Marketing Technology announced today the successful launch of two new custom mobile experiences. Designed specifically for each organization to engage users in unique ways, the offerings are available as parts of traveling, experiential marketing campaigns.

Teaming with award-winning experiential marketing firm Brightline Interactive, Immersive’s solutions enable global brands to take their digital experiences to a new level and track audience engagement with real-time data.

“We’re thrilled to be working with Brightline Interactive to help further increase consumer engagement with these major brands,” commented Todd Mercer, Founder and CEO at Immersive. “They have an awesome team and it’s exciting to be a part of these high profile projects.”

About Brightline Interactive

Brightline reimagines technology for consumer brand experiences through place-based interactivity. Brightline creates, builds, and produces fun digital experiences for global brands at major sporting events, entertainment venues and public location-based properties for automotive, CPG, technology, airlines, beverages and other products and services.  Headquartered in Alexandria, VA, Brightline is committed to creating innovative, viral and scalable brand activations. Learn more at

About Immersive Marketing Technology

With some 5,000 conferences and large meetings every day in the U.S., the conference marketplace is an enormous growth market. On the surface, the success of any large event is driven by how many attendees, sponsors, presenters and exhibitors you can attract. However, true success should be measured by your participants’ level of engagement and their continuing involvement with your event. Immersive Marketing Technology takes event management technology beyond simple process automation and increased efficiencies to an entirely new level, providing a truly interactive experience for the audience AND offering conference and trade show planners with insights that can actually drive more revenue with real-time, immediately actionable data. To get involved, visit