Always Have a Plan B (and a Plan C and D, too)

Always Have a Plan B (and a Plan C and D, too)

In our previous post, we suggested when certain prospects are putting up a wall of resistance that it is best to make like Elsa and Let It Go. The point was, rather than simply pestering prospective donors and customers into submission, that it is sometimes advisable to refocus your efforts on more willing participants.

Be A Disney Princess (and Let It Go)

Be A Disney Princess (and Let It Go)

Let’s do a quick exercise where we forget we’re in the business of constantly trying to attract new business and/or donors, and focus instead on our roles purely as consumers.  In this role we’re inundated with specials, promotions, opportunities...