IT'S WHAT WE DO
Marketing budgets will always be tight. Your strategy has to be precise.
How do you interact with your customers? What do you really know about them? Shouldn’t your marketing strategy be built around actionable intelligence?
Immersive helps you measure and improve customer engagement. We help you understand who your customers are and what they really want from you. And we help you more purposefully target them based on the learned insights we’ve gathered.
It's the end of shotgun marketing.
Immersive has developed a series of customer engagement tools specifically designed to gather meaningful data and insights from your most important assets – your customers.
ELEVEN is our proprietary, beacon-led information gathering platform. Our beacons, in conjunction with the ELEVEN mobile application, is a revolutionary combination of leading-edge technologies.
What it does: Gathers valuable user information, allows you real-time control and the ability to instantly make adjustments to meet your customers’ needs, improves customer engagement, and it makes your guests want to come back time and time again.
Why it’s better than other options: Beacon technology allows us to gather scores of meaningful data more efficiently and economically than ever before. Stand-alone event apps are extremely limited in the information they can gather – they don’t allow you to learn anything about your users. ELEVEN allows you to get smarter with each event you host and provides true customer engagement.
To learn how ELEVEN can make an immediate impact on your next conference, large meeting, trade show or convention, click here.
ELEVEN is also making waves in the craft beer, wine and spirits world. To learn more about how to use ELEVEN to grow your craft beverage footprint, click here.
CAPTURE is our tablet-based data acquisition software solution. It allows you to instantly and easily create a database of your customers. Your best customers are repeat customers, so having intelligent re-marketing data is a must.
What it does: CAPTURE gathers customer/guest demographic detail, builds a valuable, re-marketing contact list and is easily installed on your existing tablet. There are no additional hardware costs!
Why it’s better than other options: CAPTURE is extremely user-friendly, it allows you to collect as much or as little information as you’d like and most significantly, the contact information you gather is authenticated. This means every validated entry is a viable lead for growing your business.
To learn more, click here.
It can be difficult to make heads or tails from your demographic data or customer interaction information. Whether you are making use of Immersive solutions or have other existing systems in place (surveying, Social Media or other data sets), our analysts can help you make sense of the information you have gathered. We help you identify actionable indicators, formulate the best strategy for moving forward and offer metrics for measuring future outreach success.
You’ve gathered data and you understand what it is telling you. But you don't always have the time to put your action plan in place. Immersive can help you develop and execute your strategy to better engage your customers, increase your brand awareness and grow your business.
Let Immersive help you design and develop purposeful marketing outreach assets, like:
We are Marketers, Technologists, Strategists, Project Managers and Designers.
But most importantly, we are entrepreneurs just like you. We’re grinding it out every day to attract new customers, exceed their expectations and continue to not only grow our business, but the businesses of our clients.
Our principals share more than 40 years of relevant industry experience and have created interactive marketing programs that have been exhibited at multiple Super Bowls, 70,000+ person festivals, coast-to-coast traveling roadshows and countless one-on-one pitches at the corner coffee shop.
We understand what it means to fight for little victories and weather the storm when times are tough. We know what it’s like to have to make the difficult decisions, cut costs and hope against hope that you’re doing the right thing.
We value all of our clients, but hold our tiniest customers in the highest regard because we know they have so much more at risk. We’re a small business and we live these challenges just like you.
We’ve spent a professional lifetime working to level the marketing playing field. Leading edge technology and strategy doesn’t have to be exclusively for the big boys anymore.
In our previous post, we suggested when certain prospects are putting up a wall of resistance that it is best to make like Elsa and Let It Go. The point was, rather than simply pestering prospective donors and customers into submission, that it is sometimes advisable to refocus your efforts on more willing participants. (continue)
Let’s do a quick exercise where we forget we’re in the business of constantly trying to attract new business and/or donors, and focus instead on our roles (continue)
It seems we're always waiting for something: clients to get back to us with feedback, vendors to deliver as promised, or our marketing efforts to take hold and produce... (continue)
If your Customer Engagement Strategy hasn't had a refresh lately, you could be doing more harm than good! In our latest video, we discuss why it's important to keep things current.
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Have a look at our video companion for the blog post, "Integrating Technology Into Your Customer Appreciation Plan"
I’ve always been a little baffled by the disconnect between technology and customer appreciation. On the surface, one might think integrating technology as a methodology for measuring and improving customer satisfaction... (continue)
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Here is the video companion for our blog post - "Start at the Start - Data Collection 101".
One of our primary goals for producing this content is to help take the stigma out of the idea of data collection. We’ve had prospective clients tell us... (continue)
We've developed a video companion for our blog post "Big Data for Small Business" Have a look!
For most small businesses, non-profits and any other non-conglomerate B2C operation, the idea of trying to extract any meaningful value from a "Big Data" approach is a non-starter. Big Data is what insurance companies... (continue)
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